El Ciudadano
Original article: En redes sociales y medios: Ministros Undurraga y Lincolao encabezan «rechazo digital» del gabinete presidencial a 3 meses de su instalación
Former Minister Trinidad Steinert, along with current ministers Francisco Undurraga (Cultures) and Ximena Lincolao (Science), ranked as the most negatively perceived state officials in May 2026, according to the latest social listening study conducted by the digital marketing agency SOUL.
Conversely, the ministers with the best ratings in this area were Jaime Campos (Agriculture), Tomás Rau (Labor), and Francisco Pérez Mackenna (Foreign Affairs).
SOUL detailed that the third social listening assessment of President José A. Kast’s cabinet analyzed over 6,000 mentions classified across platforms like X, TikTok, and various digital media.
The study recorded over 84 million views, making it the most extensive reach of the three surveys conducted, alongside more than 835,000 exponential mentions (retweets and shared content) and about 4.7 million interactions.
Trinidad Steinert (former Public Security Minister) experienced the steepest decline in reputation recorded in this series: a 42.4% disapproval rate in March, increasing to 46.6% in April, and peaking at 51.2% in her last evaluation, with only a 9.8% positive rating.
«The most significant finding of the month is that her departure did not quell the conversation; instead, it amplified it: her controversial presentation before the Chamber of Deputies, the fallout with the National Prosecutor, and the wave of memes following her removal kept her in the public eye even outside La Moneda,» the agency reported.
Regarding Francisco Undurraga (Cultures), they noted that «he is a new name in the rankings: a 43.6% disapproval versus a meager 4.3% positivity, marking the worst balance for a serving minister.»
«The ‘funa’ that interrupted the performance of La Pérgola de las Flores he attended, and particularly his decision to publicly blame the renowned actress Amparo Noguera, ignited both the cultural sector and public opinion, showing that digital reputation is a very fine thread that can grow rapidly, regardless of any minister’s prior standing,» SOUL’s report added.
Finally, Ximena Lincolao (Science) rounds out the disapproval podium with a 31.3% negative rating. According to the analysis provided, the minister «carries the burden of cuts to scientific funding and the suspension of scholarships abroad, an issue that the academic community keeps alive and which digital users have transformed into ongoing criticism.»
Completing the list of highest disapproval rates is Martín Arrau (29.8%), whose appointment in Security was clouded by doubts regarding the government’s potential improvisation in its flagship issues, and Jorge Quiroz (21.4%), who faces the second largest criticism volume in the cabinet with only a 6.4% positive rating, still paying the price of being the face of budget cuts and debt management.
«The cabinet reshuffle validated what social listening had been showing: the ministers who departed were the leaders of disapproval in our measurements. However, this third month of the cabinet provides two new lessons: the first is that leaving the position does not silence the conversation, as the digital verdict on Trinidad Steinert continued to grow after her departure. The second is that the field has split in two: ministers who consistently communicate their work build a quiet reputation, while those embroiled in a single poorly managed controversy, as we saw in Cultures, can trigger a reputational crisis in just a few days,» stated Óscar Marcos, managing director of SOUL.
Kast: Divided Opinions
Meanwhile, the conversation surrounding the President accounted for one in five mentions in the study, nearly doubling that of the most talked-about minister, yielding a technical tie of 21% positive and 19.8% negative opinions.
«This month, his name was mainly associated with the first Public Account, the expulsions of migrants, and an intense territorial deployment in the north. Additionally, recent topics included the shout of ‘liar!’ during Congress, the PS’s caricature with a Pinocchio nose in campaign materials, and the student strike,» the report highlights.
«A noteworthy detail completes the picture: Claudio Alvarado, one of the most significant names in the cabinet reshuffle, has been unable to capitalize on his new position on social media, closing the month with a divided assessment. In this government, accumulating power and building a digital reputation remain distinct challenges,» concluded SOUL.
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El Ciudadano
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