Alex Clark, the anti-vaccine health and wellness influencer who helped Trump on the campaign trail

Alex Clark, the anti-vaccine health and wellness influencer who helped Trump on the campaign trail

When Alexandra Cooper interviewed Kamala Harris on her popular podcast Call Her Daddy, she lost thousands of followers, even though her show is not particularly political and despite the presidential candidate’s own admission that the interview was never intended to change the political affiliation of listeners. However, this radical drop in followers is further proof that content creators who flirt with politics can pay dearly for it… Nevertheless, many influencers known for generating content that revolves around wellbeing have decided to take a political stand to support the MAHA (Make America Healthy Again) movement. As journalist E. J. Dickson explains in The Cut, there has been a shift to the right on social media platforms, and there are many studies that show that right-wing content tends to generate greater engagement and visibility than content that promotes progressive values. “With the news and viral content cycle churning at a virtually unprecedented rate, it’s arguably more difficult than ever for influencers to attract eyeballs — but it also grants them more license to be incendiary without facing long-term consequences for it,” she says, noting that cancellation, far from being permanent, is increasingly ephemeral.

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